A specific purpose is a must

Seduced by the success of YouTube, far too many people are
mimicking the online video pioneer. But a lot of companies are finding
out that it is tough to catch lightning in a bottle. That includes giants like
Sony, who invested $55 million in a user generated web video site
called Grouper six months ago.

The Grouper experiment has failed. "User-generated video is dead to
us," Grouper founder Josh Felser told an interviewer.

"The same content is on every site," Felser complained. "Equally as
important, you can't monetize it. Advertisers don't want to be associated
with unpredictable content."

Grouper, which going forward will be known as Crackle, is bidding to
become an online movie studio instead. And that's a smart move, as
they become a site with a specific purpose, making it more likely that
they will intelligently use Sony's resources and skill sets.

A specific purpose is a must. When I first conceived of the idea of Free
IQ, the specific purpose was clear, providing visitors with useful,
meaningful, skill-building information. Free IQ has a powerful revenue
model as well, offering experts on all subjects the opportunity to sell
their intellectual property on our site.

Web video is here, and will do nothing but grow. But many big players
in the industry are discovering that they aren't going to be the next
YouTube. They're learning that you need to focus on doing something
specific and do it well in order to profit from it.

We're pouring significant resources into making Free IQ an important
source of knowledge for visitors. Doing so will provide our content
providers and affiliates with a considerable opportunity to profit along
with us.

That's Free IQ's purpose. And while we'll never be YouTube, each and
every day we're getting a little bit closer to being that indispensible
resource that we know that Free IQ can be.

Talk soon,

Brad Fallon

Business in a Bag Part 2

Okay the Basics

Content is king. Find or write a niche content website,blog or social site
Create a website, blog and social site
Drive traffic to the website, blog and social site
Use Email
Search Engines
Banners
PPC
Social bookmarking sites
Get a product to sell, it can be an affiliate product or anything else. The product has to be a magic bullet. Something that will solve a major problem in someone's life.
Then set it up where it will be really easy for the person or company to decide to buy it.

, Don't Let Someone Else Get Your Copy

Here is the subject line

"Subject: Meg, Don't Let Someone Else Get Your Copy"

It is trying to create fear. If I don't hurry I will lose something valuable.

Here is the opening statement
"Hey Meg, Michael Rasmussen here, and I've got an
> urgent update for you. This email is VERY
> time-sensitive, so make sure you read the whole thing
> right now."
Again he is trying to create fear and wants me to take action now.
>
" I know I've sent you a few emails lately about the
> Membership Site Bootcamp program, and I hope you've
> taken some time and checked it out. I know that I was
> VERY inspired the first time I laid eyes on it, and
> now I'm thinking of changing over my entire business
> model to a membership site too!"

Here he is trying to create interest and is telling me his story.
>
"I also told you about my new DVD product, which you
> can get for free if you purchase Membership Site
> Bootcamp through my promotion. There are just two
> quick things that you need to know:"
In this paragraph he is going to give me free content that he has created if I will sign up for this jv product
>
> "*************************************************
> If you're in a hurry, just go ahead and take a
> look at this web page to see what I'm talking
> about in this email.
>
> => http://michaelrasmussen.com/go/only-5-left
> *************************************************"
He wants me to get really excited about this product and go and check it out.
>
> "First, there are only five copies of my DVD program
> left. Second, Tim & Ryan are raising the price of the
> Membership Site Bootcamp course in a few days."

Here again he wants to create fear that I will miss out on his DVD.
>
> "So if you've been putting this off, now is the time to
> head on over to their website, and pick up a copy of
> this course. And remember to send me an email
> afterwards with your receipt, so I can ship you a copy
> of my 'Membership Site Domination' DVD."

Here he is wants me to go right away and sign up for this new content
>
> "Here's the URL:
>
> => http://michaelrasmussen.com/go/only-5-left"

This is where he wants me to go, plus again he is trying to create fear of losing out.
>
> Michael Rasmussen
>
> "P.S. - Remember, their program is fully guaranteed.
> Plus, I'm also adding my own guarantee. Even if you
> end up returning Membership Site Bootcamp, you can
> still keep my DVD. It's my way of saying, "Thanks for
> giving it a try.""

This is the all important p.s. Many of the gurus say that you must have a "p.s." because that is where a lot of people will start reading, they scan the letter and read the p.s. then go back and read the letter.

>
>" So you've got nothing to lose, Meg. The price is
> about to go up, so don't risk losing out on this
> special launch price (and free DVD). Check out this
> URL right now, and see what all the fuss is about:
>
> => http://michaelrasmussen.com/go/only-5-left"

Again he is trying to create fear with his closing. It seems like a great email and I'm sure there are lots of sales from it.
So what did we learn today.

Fear creates action